Grisup – Hospitality Solutions

Grisup is a project that unites technological innovation and entrepreneurial vision in the hospitality world. The company develops solutions designed for hotels, residences, and accommodation facilities that want to automate processes such as self check-in, the delivery of physical keys, access management and, more generally, the relationship between the facility and the guest.

Within Grisup I have a central role: in addition to being one of the owners of the company, I directly follow the technological part as CTO, with an involvement that goes well beyond just software development. My work extends to building the brand's entire digital presence, marketing, communications, and managing contact channels with customers and prospects.

One of the main aspects of the project was the development of the Grisup website, conceived not as a simple showcase, but as a sales and positioning tool. The site clearly presents the company's solutions, explains the benefits for hospitality businesses, and creates an immediate point of contact for those who want to learn more about the products or request information. While not a traditional e-commerce site, the site has been designed to support the sales component, integrating with a more consultative sales process.

Alongside the site, I follow the part of advertising, integration with Google platforms and major social media channels, as well as content production for online communication. This means working not only on the technical side, but also on how the brand is perceived, how the products are presented, and how to transform traffic and interest into real opportunities.

Another important element is the management of the direct customer relationship channels, in particular through WhatsApp. In this context, marketing, support, and business development are not separate compartments, but rather part of the same flow: rapid communication, timely responses, needs gathering, and sales support integrate naturally.

The value of this project lies precisely in its cross-functional nature. For me, Grisup wasn't just a website to develop or a campaign to manage, but an ecosystem to build and grow: technology, product, branding, lead generation, customer relations, and operational support all coexist within a single vision.

This portfolio therefore represents a concrete example of my approach: not limiting myself to a single technical activity, but contributing to the growth of a project by bringing together digital skills, product understanding and business orientation.