PUBLISHED
June 2025
CATEGORY
E-commerce
companies involved
Koi Varese, MLikeMarketing
Koi Varese – E-commerce and marketing for the world of koi carp.
01. The challenge and the solution
Khey Varese It is a company specialized in koi carp, koi ponds and ornamental ponds: sells selected koi carp, creates ponds and swimming pools, provides feed, accessories, solutions for koi well-being and water maintenance.
The main challenge was transform this niche expertise in a complete digital ecosystem that:
- he sold online products and accessories in a clear and organized way,
- explained the value of on-site work (ponds, tanks, koi selection),
- would allow for management fast and personal of contacts and estimates,
- supported marketing initiatives such as events, promotions, seasonal campaigns.
In collaboration with the agency M-Like Marketing, we have designed a e-commerce on Shopify and a communication system that follows Koi Varese 360°: website, videos, WhatsApp, ideas and marketing campaigns throughout the year.
02. The work process
E-commerce & site structure
First we defined the architecture of the new site:
- clear division between koi carp, feed, pond accessories, filtering, plants, construction of ponds/swimming pools;
- organization of categories to make it easier for both beginners and experienced enthusiasts;
- integration of information content to explain How to care for koi and properly manage a koi pond.
We have developed a Shopify e-commerce customized, designed for:
- manage variants, sizes, product lines and availability;
- simplify the customer's catalog updating;
- support promotions and campaigns (discount codes, temporary collections, etc.).
Communication & digital channels
In addition to the website, we continuously support Koi Varese on various fronts:
- Video production to enhance the carp, the ponds and the work on site.
WhatsApp Channel Management:
- direct customer support,
- management of requests and questions,
- support in the evaluation and preparation of estimates.
- Support in the activities of operational and strategic marketing:
- conception and promotion of the Koi Day, an open day on site open to the public;
- creation of a Advent Calendar branded Koi Varese with daily offers and initiatives;
- promotional campaigns for Black Friday e Black Weeks, with targeted offers on specific products and categories.
The work is ongoing: we update the website together, test new business ideas, and optimize the flow of contacts, requests, and sales.
03. The result
The project with Koi Varese led to the creation of a coherent digital ecosystem, which unites:
- a Shopify e-commerce structured and easily navigable,
- an online presence capable of describing the unique value of the specimens and ponds created,
- a channel WhatsApp which makes the relationship with customers direct and personal,
- campaigns of seasonal marketing and on-site events that strengthen the community of enthusiasts.
Koi Varese today has a tool not only to sell products, but to building relationships: for those who dream of their first pond and for those who are already experienced koi lovers.